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Trada's PPC

Podcast with Trada's "Minister of Products and Propaganda," Bill Quinn

Bill Quinn Bill Quinn

"Campaigns in the Trada Marketplace have an average of 24 PPC Experts working on them... and growing every day."

Welcome to a special Internet Marketing Channel podcast on TotalPicture Radio, brought to you by Jobs in Pods -- the only podcast where real employers, leading recruiters and savvy staffing agencies tell you about their jobs - and how to get them.

This is Peter Clayton reporting from SMX East in New York. Have you ever tried to set up and run a Google

AdWords campaign? Tried to write the ridiculously short copy -- research and figure out which keywords to buy? How much to spend per day or per week, how much to bid on particular keywords? what markets to advertise in? What hours of the day to run your campaigns? I have, and that's why I wanted to meet, and talk with Trada. If you're not an expert in PPC (pay per click) advertising, good luck trying to fly solo on this one... It's the equivalent of walking onto the floor of the New York Stock Exchange to buy and sell futures with no training and experience.

According to their web site -- “Trada is revolutionizing the way Agencies, Advertisers and PPC Experts build and manage PPC marketing campaigns.” As a fan of This Week in Startups with Jason Calacanis, I was aware of Trada -- since their founder Niel Robertson had been a guest on Jason’s show -- and subsequently became a sponsor of this week in Startups -- so I was happy to learn that Trada would be exhibiting at SMX, and am happy to have Bill Quinn, the Minister of Products and Propaganda with us today!

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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