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Jessica Miller-Merrell Blogging4Jobs Social Media Maven

Tweet This! Twitter for Business

Jessica Miller-Merrell Blogging4JobsJessica Miller-Merrell

With 88,000 followers, Jessica knows Twitter. In our exclusive podcast interview, she shares real world resources and specific examples for building your brand and your business using Twitter.

Jessica Miller-Merrell is a sought after speaker about human resource and workplace social media topics. She has spoken at SHRM’s Leadership Conference, HR Southwest Conference, SHRM’s Annual Conference. Jessica has been listed as the 2nd most influential recruiter on the Internet and the 11th most powerful woman on Twitter. She writes a column for both SmartBrief, and Fortune Magazine in addition to Blogging4Jobs. Her company, Xceptional HR provides businesses with workplace social media, recruitment strategies, and human resources consulting.

There's more than LinkedIn. There's more than Facebook. There's more thank Google+. If you have a social media strategy (and you should) Twitter should be part of the equasion. In her book, Tweet This! Twitter for Business Jessica shows you how.

Questions Peter Asks Jessica in This Podcast:

I'm going to assume in our conversation today that our listeners are familiar with Twitter, have a Twitter account and use it on a somewhat regular schedule and would like to know strategic ways to use Twitter for their business.

Let's start by discussing some of the Twitter applications -- I personally use Hootsuite and Twellow. What are some of your favorites and why do you use them?

Do you recommend auto-following people that follow you?

Let's talk about brand recognition and management. Many of my tweets promote new interviews on my shows; I also occasionally re-tweet my client's tweets and will retweet friends and tweets from people I consider to be particularly savvy. However, I don't have a schedule, I don't have a plan, it's all rather scattershot. Should I be developing a more systematic plan and schedule?

As I mentioned, I use Hootsuite and have several accounts associated with it, sometimes I'll sit and watch the constant stream of tweets and wonder who's reading all this stuff? It can all be rather overwhelming.

What is the best time of day to send out tweets? Have you ever determined when you are most likely to get retweeted?

I'd like to discuss Twitter chats, like #LinkedInchat. If participated in several recently and found them to be very interesting and a great way to meet new people. Your thoughts?

How do you go about finding tweet-ups for topics that you're interested in?

Can you briefly discuss some of the advanced Twitter techniques you wrote about in Tweet This!

How much time do you spend on Twitter? Do you Tweet every day?

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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