TotalPicture Podcast Podcast


HTML | Text | Mobile

Become a Sponsor


Information on becoming a Sponsor for TotalPicture Radio podcasts is available on our FAQ page, or feel free to contact us with any questions or concerns.

Suggested Podcasts

Online Identity

Podcast with Reach-Certified personal branding strategist, Kirsten Dixson

Kirsten DixsonKirsten Dixson

"You can't build a reputation on what you're going to do." - Henry Ford

If you're looking to create a successful online identity, this podcast interview with Kirsten Dixson will give you great ideas, and resources to consider. Kirsten is an authority on building credible online identities for career success. She is a partner in Reach, a founder of Brandego, and the coauthor, with William Arruda, of Career Distinction: Stand Out by Building Your Brand (Wiley 2007). Kirsten appears nationally as a speaker, and is a contributor to 15+ career books. She's frequently quoted in the New York Times, Wall Street Journal, Boston Globe, Newsday, Advertising Age, and joins Peter Clayton today for a Success Strategies edition of Total Picture Radio.
Be sure to read more for resource links and show notes.

Questions Peter Clayton asked Kirsten

What is a Reach certified personal branding specialist? What does that mean?

What is the Reach Branding Club?

On your blog, you refer to yourself as an online identity expert – what are some of the most important things we need to do to promote ourselves online?

What about protecting our online identity?

One of the things I'm interested in regarding this whole concept of personal branding is – if done well - you will no longer be hunting for your next job. Instead, as you and William write in Career Distinction, "opportunities will come to you". What are the steps we need to take to reach that goal?

You were quoted in a CareerJournal article titled How Blogs Are Changing The Recruiting Landscape. According to the article, many recruiters are now surfing blogs to find job candidates – I would like to discuss blogging more with you because – specifically talking about online savvy - I think having a great blog can do more for an individual's career than almost any other online branding strategy.

Here's something I constantly struggle with. I'd love to update my LinkedIn page and spend time building my Facebook identity and write reviews on Amazon of books I've read and add some articles to Squidoo – but there are only so many hours in a day – so help me here Kirsten – what's really important? If I can only do one or two things – what should they be?

There's a quote on you Brandego site from Henry Ford that I love. "You can't build a reputation on what you're going to do." Which brings up the question – what is Brandego?"

William told me you were one of the very first people to take his Reach Branding class – and, of course that led to your co-authoring Career Distinction – is this the first book you've written?

How did you find the process of collaborating on a book?

When you work with clients on branding, what's the number one question you get asked?

About the Reach Branding Club

The Reach Branding Club was developed in response to many requests for a flexible, affordable program with everything needed to build a strong personal brand. We combine on-demand webinars with weekly self-directed activities, networking opportunities and teleseminars so you can build your personal brand, stand out from your peers and reach your career goals. At RBC, you build your brand at your pace with Reach, the global leader in personal branding. Our members are highly successful individuals who are motivated to expand their success.

Kirsten Dixson Bio

As one of the world's first Reach-Certified Personal Branding Strategists and a Certified Job and Career Transition Coach, Kirsten Dixson has successfully helped hundreds of professionals market themselves for new careers since 1997. Utilizing a powerful mix of personal branding, career planning methodology, and her caring, consultative style, Kirsten guides her clients through the process of defining and expressing their unique value and creating a niche in which they can be outstanding. Then she helps them think big, overcome obstacles and use the latest tools to get their message out and deliver their offerings. As a serial-entrepreneur and former corporate marketing professional, Kirsten can empathize with her clients through her own experience with career transition and following dreams. Kirsten is constantly thinking of innovative business ideas and approaches; so collaborating with other enterprising professionals is a great outlet for her creativity and optimism. Her energy comes from doing work that she loves in a flexible way.

Kirsten earned a BA degree from Vassar College and a Certificate in Adult Career Planning and Development from New York University. Considered a leader in the career management field, Kirsten served on the executive board of the Career Management Alliance (a division of Kennedy Information) for five years.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


Posting advertisements, profanity, or personal attacks is prohibited.
ads by google
Posted in:
Interview Channels,
HR Technology Interviews