June 26, 2019

Innovation: Interviews with Visionaries


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Innovation: Interviews with Visionaries

Smashfly: Recruitment Marketing Scorecard for the Fortune 500


Chris Brablc, Director of Product Marketing Smashfly Technologies Discusses Their Deep Dive into How the Fortune 500 Attract Talent

Published on February 23 2017
Chris Brablc Director of Product Marketing Smashfly - TotalPicture Radio interview with Peter ClaytonChris Brablc

Here's some marketing copy from Smashfly's home page...

"SmashFly's Total Recruitment Marketing Platform and Services empower businesses to hire with purpose by mastering the art and science of attracting the right people through an authentic, employer brand-led strategy."

"Candidates have choices. We help candidates choose you instead of your competition by marketing your employer brand across every touchpoint - career site, social media, mobile, referrals, recruiting events, recruiting initiatives, email nurture, job marketing and more. We provide the only omni-channel recruitment marketing platform that converts interested people into leads and warm leads into the right applicants, so you can make right-fit hires at the right time."

Well, I would like to know more, wouldn't you? Companies focused on finding, engaging, and recruiting top tier talent realize it takes more than 'post and pray' to attract the candidates they want. Much more in today's job market.

Hi this is Peter Clayton. Joining me today for an Innovation Channel podcast on TotalPicture Radio is Chris Brablc Director of Product Marketing at SmashFly Technologies.

Stay tuned... A complete transcript of Chris Brablc's interview with Peter Clayton will be available soon!


Executive Profile: Phill Nosworthy, Founder of Switch, Inc.


Creating immersive development and branding initiatives for the world's leading organisations.

Published on January 26 2017
Phill Nosworthy founder of Switch Inc - TotalPicture Radio interview with Peter ClaytonPhill Nosworthy

A short time ago I had a chance encounter with Phill Nosworthy from Australia and agreed that he would be a great fit for TotalPicture Radio. According to his bio, Phill is a keynote speaker, thought leader, consultant, social impact advisor, educator, community creator, and traveller. He is the founder of Switch Inc. a training and development company.

Prior to establishing the Switch, Phill served as the Global Head of Partnerships and Business Development for renowned behaviour change firm ChangeLabs (now Karrikins Group). This work encompassed best practice deployment of large scale philanthropic and marketing initiatives for Fortune 500 and ASX 200 companies. He has worked with leading brands in over 30 cities across the world.

In partnership with ChangeLabs, Switch has designed and now delivers MACH Increase Impact and MACH Manager programs for Microsoft.

Beyond speaking, Phill's professional experience has encompassed sales consulting for Giorgio Armani, representing Apple as a technology in education spokesperson through the Beyond Chalk initiative, and leading new business acquisitions as Head of Global Partnerships and Business Development for ChangeLabs.

In 2014, Phill founded Switch Inc. to pursue the goal of creating deeply immersive and meaningful development and branding initiatives for the world's leading organisations.

Welcome to a Leadership Channel podcast on TotalPicture Radio, I'm your host Peter Clayton. Joining me from Sydney, where it's summer and already Friday is Phill Nosworthy.


Reid Hoffman - From the TotalPicture Podcast Vault


In 2005 Peter Clayton interviewed Reid Hoffman at the MIT Enterprise Forum

Published on January 03 2017
Reid Hoffman, co-founder of LinkedIn - TotalPicture Radio interview with Peter ClaytonReid Hoffman

In 2005, I traveled to an MIT conference held in Boston, Mass., to interview the visionary co-founder, then-CEO, and Chairman of LinkedIn, Reid Hoffman.

Reid graduated with distinction from Stamford University with a BS in cognitive science, and Masters Degree in Philosophy from Oxford University. Among Reid's many awards and honors, President Barack Obama named Hoffman as a Presidential Ambassador for Global Entrepreneurship "to help develop the next generation of entrepreneurs." in April, 2014.

2005 is also the year this podcast started, (called Landed.fm at the time), thanks to our founding sponsor, Deloitte. I was reminded about my interview with Reid last week while recording a new podcast with another West Coast visionary, Jason Nazar, the co-founder and CEO of Comparably.

LinkedIn came up in our conversation, and I told Jason the story of attending the MIT Enterprise Forum of Cambridge, where Reid was the closing keynote speaker.

As every conference attendee knows, when the last presentation ends, a long queue of people gather next to the stage, in hopes of having a personal word or two with the speaker. I've covered hundreds of events like this. Usually, after about four or five minutes, someone hurries on stage to whisk the speaker away. (They're very busy, you know.)

Not Reid. He came down from the stage and spoke to everyone in the queue, taking almost two hours. I've never seen anything like it before, or since. To my mind, that amazing display of curiosity and interest in other people makes Hoffman the perfect person to have started an online professional network called LinkedIn.

Prior to LinkedIn, Hoffman was on the Board of Directors at PayPal, and became EVP, prominently involved in the sale for 1.5 Billion to eBay in 2002.

When Reid and I recorded this interview, LinkedIn had about 2 million members. Today, there are more than 500 million members in over 200 countries and territories.

In December, 2016, Microsoft Corp. closed its roughly $26 billion deal to buy LinkedIn, cementing the largest acquisition in the tech giant's history.

Now, here's a 24-minute slice of LinkedIn history with Reid Hoffman.

Over 10k Downloads

Do You Speak Geek? Meet eTeki


Are Solution Stacks in Your Future? A conversation with Amanda Cole, Director of Operations at eTeki

Published on December 28 2016
Amanda Cole, Director of Operation, eTeki -TotalPicture Radio interview with Peter ClaytonAmanda Cole

Indeed recently surveyed over one thousand tech hiring managers and recruiters to better understand how the tech talent shortage is impacting their businesses. Almost 9 in 10 respondents (86%) said they find it challenging to find and hire technical talent, with over a third (36%) saying they find it "very" challenging. No surprise, right?

A short time ago I contacted Mark Willaman, founder and CEO, HRMarketer. I was looking for a someone who's in the trenches every day, with their pulse firmly planted on emerging trends and challenges facing HR technology, with a specific focus on the difficulties every company faces recruiting skilled technical talent.

That someone turned out to be Amanda Cole, Director of Operations at eTeki. Yes, the company is called eTeki - sounds like a perfect fit, doesn't it?

Welcome to a Innovation Channel Podcast on TotalPicture Radio. I'm you intrepid podcast protagonist, Peter Clayton.

Yes it's that time of year. Everyone is writing, blogging, podcasting, periscoping, Tweeting, Webinaring, (you get the idea), regarding 2017. I'm interested in hearing thoughtful, educated, expert opinions regarding Global Human Capital Trends. After all, the annual spend on HR tech is over $10B. And that's a number that will get anyone's attention. So let's get started...


Platform Revolution Interview with Marshall Van Alstyne


How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Your Career, and Your Company

Published on April 19 2016
professor of Information Economics at Boston University and member of the MIT Initiative for the Digital Economy - TotalPicture interviewMarshall W. Van Alstyne

Uber. Airbnb. Amazon. Monster. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business.

Joining Peter Clayton and David Dalka for a special Innovation Channel podcast to discuss the Platform Revolution is Marshall W. Van Alstyne, professor of Information Economics at Boston University and member of the MIT Initiative for the Digital Economy. He has made fundamental contributions to the theory of "two-sided" networks and IT productivity. In addition, he holds patents in information processing theory and in spam prevention mechanisms. Marshall is the coauthor of an important new book, Platform Revolution - How Networked Markets Are Transforming the Economy and How to Make Them Work for You, recently published by Norton.

Marshall and his coauthors, Geoffrey G. Parker and Sangeet Paul Choudary, reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.


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