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Lizabeth Phelps: Are You Brain Sticky?

Becoming a Visionary Entrepreneur

Lizabeth Phelps, The Brain-Sticky Communications ExpertLizabeth Phelps

"I believe inspiration is going to be the wave of the future. Inspiring your clients and prospects to higher ground. It is the ticket to not just building trust, but creating that tribe, people who love you because you have a message that inspires hope, and empowers them " Lizabeth Phelps.

Lizabeth Phelps, The "Brain-Sticky" Communications Expert and CEO of Inspired Leaders' Academy, has achieved national attention for her unique system of getting powerful and revolutionary results from the platform. Secrets of Impact & Influence teaches a results-driven "New Paradigm" of speaking and presentation techniques based on the latest brain research. Years of expertise in marketing, executive coaching, speaking, training, adult learning and brain-based communication strategies and instructional design has afforded her comprehensive understanding of communication that works.

Welcome to an Innovation Channel podcast on TotalPicture Radio with Peter Clayton reporting.

It is Lizabeth's mission that "Inspired Leaders' Academy be the home-base of a powerful, international movement of bold, original entrepreneurs revolutionizing the world." According to her blog, Escaping the Wannabees, her part in your success will be to "inspire, empower and encourage you to fulfill, without reservation, the calling you have-and then succeed at it, with powerful communication that makes you wealthy and indeed evolves the human condition."

Lizabeth received her Bachelors of Science in Advertising and Marketing from F.I.T, and was certified in 2001 as a coach through the Institute for Professional Excellence in Coaching. She has worked privately on communication challenges with executives and entrepreneurs across the globe, and spoken for such organizations as Roche; American Standard; Pace University; St. John's University; the Entrepreneur Organization; Young Presidents Organization; ICF and NAWBO to name a few.

In addition to helping coaches, speakers, authors and other visionary entrepreneurs develop the most original and advanced on-stage speaking skills available, she also teaches them to deliver off-stage, business messages that stand apart from all others and create urgency to buy'based on the latest brain research.

Explaining the 10 Factors of Rapid and Deep Brain-Based Learning

Anything that is unexpected gets the brain's attention because the brain cares about its survival above all things and anything NEW could be a threat.

Positive Emotion
To GET attention and SUSTAIN attention The brain is biologically programmed to attend FIRST to information that has strong emotional content. It is also programmed to remember this information LONGER.

Emotion must be expressed
Research has found that controlling reactions to emotional events affects memory of the event. People shown a video of an emotional event and instructed not to let their emotions show were found to have a poorer memory for what was said and done than did those who were given no such instructions. Our mood determines what is noticed AND encoded.

YOUR emotion (because of mirror neurons)
Mirror neurons are a type of brain cell that fire not only when we perform a particular action, but also when we watch someone else perform that same action. They are simulating, or mirroring, that action, internally. Mirror neurons are also activated in the same way when watching another person 'emote.' They mirror the emotion so we 'feel' it, as well as the intention behind it.'

Relevancy What's In It For Me
The brain's interest is in survival, and it pays attention only to that which will perpetuate the species and that which is of interest to the individual in whom it resides. If there is no relevancy to the individual, the brain checks out.

Attach New to Familiar
The brain always checks existing neural networks to see if new information is located in a previously stored network. In other words, the only information that has meaning is that with which it is already familiar. The matching of NEW INPUT to STORED information is critical to getting attention of brain, as well as to long-term memory, or learning.

'Monamines' The Feel-Good Chemicals
Neurotransmitters are chemicals required for neurons to communicate. They either allow or disallow a neuron to fire. There are 3 main types of neurotransmitters in the Limbic (or learning) system in the brain. We care about the 'monamines' which particularly stimulate learning: epinephrine (i.e. adrenaline); Norepinephrine; Dopamine; Serotonin. Increasing levels of monamines increases feelings of wellbeing. WE HAVE THE ABILITY TO STIMULATE these hormones, which are created from subjective experience of individual and their environment. We can control both. Affects: attention, memory, motivation, mood, wakefulness, learning, pleasure. Everything we want to stimulate!

Recitation * Repetition
Reinforcement allows events in working memory to move into long-term memory storage, and is also the means by which myelin (the insulating layer around a neuron's axon) gets developed.

Research by Marion Diamond, one of the world's foremost neuroanatomists, has concluded definitively that significant increases in cortical growth occur as a consequence of stimulating ('enriched') environments (everything above). Furthermore, rats who performed tasks with other rats significantly out-performed and achieved those goals faster than those acting alone.

Physical Body Movement
The more multi-sensory interactions, the more synapses are created. Physical movement releases acetylcholine, a brain-chemical involved in communication between neurons. It aids in the planning and retrieval of long-term memory. Peter Strick, a professor of Neurobiology and Psychiatry at the University of Pittsburg, has traced pathways from the cerebellum (movement processing center) to parts of the brain involved with memory, attention, language, emotion, and decision making. They are intricately connected.

The eyes contain nearly 70% of the body's sensory receptors and send millions of signals every second along the optic nerves to the visual processing centers of the brain. We take in more information visually than through any of the other senses.

Vocal Expression
When we speak, much of the body is vibrating, affecting all nerve cells in those areas that sense vibration. Therefore, millions of signals are simultaneously being sent through the nerves to the brain when we speak. The brain literally vibrates when we speak. Three very powerful ways of encoding information into the brain take place through speaking and vocal cord vibration. The eardrums vibrate when we hear our own voice through the air The brain vibrates with thousands of frequencies simultaneously Millions of nerves in the body vibrate sending simultaneous signals to the brain

Also'Researchers at the University College of London have shown that positive sounds such as laughter or a triumphant "woo hoo!" trigger a response in the listener's brain.

Memory is not formed at the moment information is acquired. UNconscious processes continue to strengthen the connections over days, weeks, months and years. This is called 'consolidation' or the 'gelling' period. So building rehearsal strategies and 'breaks' into your material, allowing students time to process information more in-depth, increases strength of the learning.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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Innovation: Interviews with Visionaries