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Lead Generation Tools and Techniques - Part One

In-Depth, Practical B2B Marketing With Digital Expert Dan Merton

Founder and CEO of LMSMedia, Dan Merton, interviewed by Peter Clayton - TotalPicture Radio Dan Merton

Welcome to a special two-part Innovation Channel videocast and podcast interview on TotalPicture.

Today Peter Clayton producer/host of TotalPicture talks with Dan Merton founder of LSMedia, which designs, builds, and executes custom tailored digital marketing and advertising campaigns.. Dan is an expert in Paid Search Marketing, Display Advertising & Retargeting, Mobile Ads, Programmatic Bidding, Facebook, LinkedIn and Twitter campaigns, eCommerce, web design and hosting. Today, Dan will crack the code on lead generation for us, specifically B2B lead generation beyond webinars.

Dan Merton started his digital career over 15 years ago at Outpost.com, an online retailer during the first dotcom boom. After Outpost.com he worked for Cannondale Bicycles as their webmaster, then he really got into digital marketing working for an eCommerce agency, now called BrandShop (formerly SureSource). Dan built the acquisition marketing team for Brandshop, and was able to turn brand marketing into a profit center for their direct-to-consumer eCommerce clients like Coca-Cola, Hershey, Kitchenaid, Guinness, Budweiser, and many others.

Overlapping slightly with BrandShop Dan took on the role of General Manager for an eCommerce platform called Americart. Dan was able to reverse a declining sales trend and put the company back on a growth track by rebuilding the core eCommerce software platform and introducing an aggressive digital marketing effort. This company was then successfully merged with a larger industry player.

Since Americart, Dan has been involved in website publishing, co-founded an eCommerce startup, and now operates his one digital marketing consultancy, LS Media. LS Media focuses on helping their clients grow sales revenue and generate leads from digital marketing while maintaining a positive ROI from marketing.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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Innovation: Interviews with Visionaries