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B2B Lead Generation Strategies and Techniques - Part 2

How to Make Sure You Make More Than You Spend on PPC Advertising. Peter Clayton talks with Dan Merton, Founder of LSMedia

Founder and CEO of LMSMedia, Dan Merton, interviewed by Peter Clayton - TotalPicture Radio Dan Merton

Welcome to part 2 of our Innovation Series videocast and podcast interview with digital advertising expert, Dan Merton.

In this segment of our exclusive interview with Dan, producer/host of TotalPicture, Peter Clayton, will discuss retargeting, B2B email campaigns - (including tools most of the email platforms such as Mail Chimp provide for free) - strategies Dan uses when implementing digital marketing campaigns for his clients... How and when to use specific platforms for lead generation (with a focus on  LinkedIn), and what businesses need to consider when hiring a digital marketing agency.

We recommend you watch (or listen to) part one of our interview first, however, you'll find this compelling on its own!

Dan Merton started his digital career over 15 years ago at Outpost.com, an online retailer during the first dotcom boom. After Outpost.com he worked for Cannondale Bicycles as their webmaster, then he really got into digital marketing working for an ecommerce agency, now called BrandShop (formerly SureSource). Dan built the acquisition marketing team for Brandshop, and was able to turn brand marketing into a profit center for their direct-to-consumer ecommerce clients like Coca-Cola, Hershey, Kitchenaid, Guinness, Budweiser, and many others.

Overlapping slightly with BrandShop Dan took on the role of General Manager for an ecommerce platform called Americart. Dan was able to reverse a declining sales trend and put the company back on a growth track by rebuilding the core ecommerce software platform and introducing an aggressive digital marketing effort. This company was then successfully merged with a larger industry player.

Since Americart, Dan has been involved in website publishing, co-founded an ecommerce startup, and now operates his one digital marketing consultancy, LS Media. LS Media focuses on helping their clients grow sales revenue and generate leads from digital marketing while maintaining a positive ROI from marketing.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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