Mark WillamanHRmarketer is a marketing tool I use every single day. The HRmarketer Insight Module is like having your own air traffic control system tracking the industry, your competitors, conferences, trends, speaking opportunities, and much more. HRmarketer maintains the best pulse on the HR industry. Using Insight is like having a crystal ball to guide your marketing investments and activities. The information you get from using Insight will help drive your branding, messaging, content production, communications, social marketing, influencer & analyst relations and just about every aspect of your HR technology business strategy.
Welcome to an Innovation Channel podcast on TotalPicture, I'm your host an podcast protagonist, Peter Clayton. I'm happy to welcome back to TotalPicture HRmarketer's CEO Mark Willaman.
Mark welcome back!
Mark and I did a video a couple of years ago call Hashtags on Steroids which give you a taste of what this platform can do, Today, however, we're talking about a brand new Brand Advocacy Product.
Mark tell us about this. How long has it been in development?
What are some of the use cases?
Recently, our friend and influencer Tim Sackett work a review of Brand Advocacy. I'll put a link to that article in the show notes.
Apparently you had build a brand advocacy tool for vendors?
So what is an Employee brand Advocacy tool?
But I could see a lot of different scenarios for using this beyond employee advocacy. I have a number of clients with membership models. I think this would be a terrific tool for Future Workplace, whose members are HR L&D and Recruiters in primarily large enterprises like IBM, Microsoft, GE, and Hilton. Is that correct?
Another thing Tim likes about the new Advocacy platform is that "it's priced to get people to test it.
a few more points from Tim Sackett:
Create as many employee groups as you want. So you could have a veteran's group or a LGBT group, right?
And here's something I think is very important - Advocates don't have to live inside the platform, correct?
What about measuring analytics and that sort of thing?
I think your timing with this is spot-on, as many companies realize that having employee advocacy programs can help with recruiting and retention?
What else would you like to share about the HRmarketer Advocacy program?
How can our listeners connect with you?
How do you go about setting up a demo?
About Peter Clayton
Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.
