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Kathryn Minshew - Innovation and Leadership Podcast

Kathryn Minshew is CEO & Founder at The Muse - one of Fast Company's 50 Most Innovative Companies in the World

Kathryn Minshew is CEO & Founder at The Muse, TotalPicture interviewKathryn Minshew

"There are currently five open engineering jobs for every developer looking for work. So it doesn't matter how good your brand is you're still competing for that talent." Kathryn Minshew

Welcome to TotalPicture! Your podcast resource revealing - the future of work. I'm your host Peter Clayton. TotalPicture Media (our video production company), covers many of the most important Talent Acquisition, HR Technology, and Leadership Conferences throughout the year. Numerous opportunities are available to partner with us.

Check out this video with my guest today, Kathryn Minshew recorded at UNLEASH America last spring at the Aria in Las Vegas.

This September I was in Las Vegas and had an opportunity to catch up with Kathryn Minshew. Kathryn is co-founder and CEO of The Muse. She's spoken at MIT and Harvard, appeared on The Today Show, CNN, and CNBC, and contributes on career and entrepreneurship to the Wall Street Journal and Harvard Business Review. Kathryn was named to Forbes' "30 Under 30 in media" and Inc's "15 women to watch in tech." Before founding the muse, Kathryn worked on vaccines and Rwanda and Malawi with the Clinton Health Access Initiative, and was previously at McKinsey. You can connect with Kathryn on Twitter @KMin

The Muse was recently named one of Fast Company's 50 most innovative companies in the world. One of the topic's we discuss in this podcast. Enjoy.


When you founded the Muse in 2011 - - hard to believe it's been 7 years - the job market was a very different animal - it was most an employers market. Today we have a job seekers market. How has this changed what you do?

So for those who might not be familiar with The Muse, tell us about the services you offer to employers?

And the resources you offer to job seekers?

Tell us about the Career advice videos?

A couple of months ago I attended a Candidate Experience Workshop at Johnson & Johnson, and learned about their new Shine Program and I know that you've been very much involved it it's development and roll-out. So tell us about SHINE?

How did you get involved with J&J? Have they used The Muse in the past?

What specifically have you done to help support the SHINE?

I know J&J has enjoyed a 30% increase in their NPS since the adoption of the SHINE Program?

What have you learned from partnering with J&J on SHINE?

What advice do you have for companies looking to become more candidate friendly, more responsive, and more attractive in this incredibly competitive market?

How do you sell this to senior management?

Obviously, JNJ is a huge company that receives over 1.2M job applications every year - but most companies are SMB's without the budget of the JNJ's of the world.

Kathryn Minshew Biography

At The Muse, we believe in relationships over transactions. That's why 75 million people rely on us to navigate their careers and find work experiences that are the right fit.

As CEO & Founder at The Muse - one of Fast Company's 50 Most Innovative Companies in the World - I spend every day helping create the future of work. For individuals, this means helping over 50M people use The Muse to navigate their careers. For companies, we help them tell a more authentic, data-driven employer story, and showcase the unique employee experiences and values that make them special. Ultimately, the goal is to help both sides find the right fit.

I'm deeply passionate about building loved and trusted products that help individuals navigate their careers and help organizations attract - and keep - great people.

I'm also a believer in investing deeply in company culture to build an organization that lasts, and sharing lessons learned - the wins and the not-so-much's - to help other companies do the same. From our "baby at work" policy to flexible schedules at The Muse, we strive to create a warm and inclusive, high performing working environment that redefines what a fast growth startup looks like.

Previously I worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and before that, at the management consultancy McKinsey & Company. I also wrote "The New Rules of Work," which was published by Crown Business / Penguin Random House in April 2017 and quickly became a Wall Street Journal National Bestseller. Now I spend every waking hour thinking about The Muse. 

The Muse, which was recently named one of Fast Company's 50 Most Innovative Companies in the World, supports over 75 million people looking to craft meaningful careers, through and our employer partners. Smart companies work with us to attract today's top talent, giving candidates the information they need to find the company that is right for them. 

For individuals, we offer an inside look into companies and organizational cultures; career advice content curated by 500+ experts; coaching and professional development; and everything else you need to craft a more meaningful career.

For employers and hiring managers, we help you understand what great talent is looking for, uncover your own employer story through data and insights from your current employee base, and deploy and measure your candidate research & employer branding efforts. Come say hello at! See less

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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