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Exploring E-Myths

Podcast with entrepreneur and E-Myth explorer, Michael Gerber


E-Myth Legend Michael E. Gerber returns to Total Picture Radio

Michael Gerber - E-Myth Guru Michael Gerber

"Seventy percent of all businesses in the United States are sole proprietors. They started out doing it doing it doing it - and they continue doing it doing it doing it - just one guy... one woman. It's not even a business; it's a practice. And they are the sum and the substance of that practice. So, most people who start, start because they need a job, they gotta have a job, they create their own job, and it becomes the worst job in the world because they're working for a lunatic." - Michael Gerber

Welcome to an Entrepreneur Channel podcast on Total Picture Radio with Peter Clayton reporting. Michael Gerber is one of the best known entrepreneurs; the founder and CEO of E-Myth Worldwide, and best selling author of The E-Myth Revisited, E-Myth Mastery, and now, The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business. If you think of this trilogy as films, The E-Myth Enterprise is the prequel.

Gerber turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company-visual, emotional, functional and financial-and the five essential skills: concentration, discrimination, organization, innovation and communication.

As in the previous books in the series, Michael shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company - to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. We interviewed Michael in 2006 -- focusing on E-Myth Revisited. You'll find that podcast here.

The latest book in the Gerber franchise, The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, supplies, and investors - through four fundamental categories - visual, emotional, functional, and financial. In combination, these strategies are essential as an entrepreneur designs a business. The E-Myth Enterprise shows entrepreneurs and future entrepreneurs how to put a great idea to work and fits neatly into Michael E. Gerber's radical and concise training program that all entrepreneurs can use to fulfill their dream.

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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Innovation: Interviews with Visionaries