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Shannon Smedstad - Branding for Influence, Not Just Mass Appeal

How to Create, Promote and Support Recruiter Buy-In to Embrace Social Media

Employment Brand Director CEB, TotalPicture Radio interviewShannon Smedstad

Shannon Smedstad, Employment Brand Director, Global Communications Team at CEB, a world leading member-based advisory company, recently presented at the Talent Management Alliance Social and Mobile Recruiting Conference in New York City. Shannon joined CEB in June of this year, after spending 11 years at GEICO, (where she was a great client of our sister media company, JobsinPods.com). CEB is represented in 111 countries; clients include 90% of the DAX 30, 6,000+ Global Enterprises, and 97% of the Fortune 500.

Welcome to a Talent Acquisition Channel podcast on TotalPicture Radio, with Peter Clayton reporting. Shannon Smedstad is a recognized leader in the recruiting community, named a Top 10 Social Recruiter by Glassdoor. She regularly contributes to Blogging4Jobs. GEICO's HR social media efforts ranked #2 out of 315 U.S. companies (Potentialpark 2014).

According to Shannon's LinkedIn profile, "Basically, I've done cool HR stuff with great people." Our interview with Shannon focuses on her new role at CEB and her presentation at #TMASoMo: "Recruiter Buy-in: Include Social into the Existing Recruiter Workload and Train Effectively."

Peter Clayton

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.


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